Sturgess of Leicester is one of the UK’s oldest family-operated motor dealers, with annual sales in excess of £60 million and a staff of over 190.
Sturgess implemented the Liquid Voice call recording system in order to:
Nichola Moore, Sturgess’ Marketing & Systems Manager, explained: “We now have the security of knowing that all of our calls are being recorded for the rare occasions when we need to resolve a disputed telephone conversation.
“More importantly, we have an easy to use, cost effective system which was installed without disruption to the business.
“Like many other companies, we accept credit card payments over the phone so it was important that Liquid Voice’s system was PCI compliant.
“Call recording will allow us to direct our training accurately to improve efficiency and ensure we are engaging with our customers professionally and help us deliver the high standards of customer service synonymous with Sturgess of Leicester whilst recognising opportunities for value added sales.”