In today’s fast-paced corporate world, the sheer volume of audio and video content being generated is overwhelming. How many times have you been in a meeting on Zoom or MS Teams, and the host says “I’m going to record this so we can refer back to it!”, and then the recording is never viewed again? It’s become the norm to record things, just because we can! Seldom is all this rich interaction data utilised for the incredible intelligence it can offer. But that needs to change.
Whether it’s recorded interviews, webinars, conferences, or individual customer interactions, these valuable sources of information often go underutilised due to their inherent format, and the subsequent time required to cut it up or view it in its entirety. However, with the advent of advanced transcription technologies, such as voice and video transcription, the process of extracting speech, transforming it into text, and then analysing the content, has made these longer-form media more accessible and efficient to review than ever before.
Today, we will explore the numerous benefits of utilising voice and video transcription for analysis and highlight how it can revolutionise the ways we interpret and leverage multimedia content, generated on a micro or macro level.
Enhancing Accessibility and Searchability
Transcription services convert spoken words and dialogue into written text, making audio and video content accessible to a broader audience. With transcripts readily available, individuals with hearing impairments can easily access the information, improving inclusivity. Moreover, searchable transcripts enable efficient navigation and retrieval of specific segments within a lengthy recording, saving valuable time and effort. Furthermore, this makes it easier for the content producer or publisher to add meta text and alt tags, improving SEO if the content is published online.
Improved Data Analysis and Research
Transcribing voice and video content opens up a wealth of possibilities for data analysis and research. By having a text version of the recording, researchers can apply various analytical tools, such as natural language processing (NLP) algorithms, to extract insights, detect patterns, and identify key themes or topics. This approach significantly accelerates the research process and enables a more comprehensive understanding of the content.
Additionally, by tagging the content with alt tags or translating the entire text into a transcription, you make it easier for agents and other employees to search for the interaction recording they need for further context on an open enquiry. Essentially, you can turn your glut of legacy data into a library of context to empower your staff.
Precise Documentation for Compliance
In legal proceedings, transcribing audio and video recordings ensures an accurate record of conversations, statements, and testimonies. Although, all recorded evidence is sufficient evidence, written evidence can be analysed in a different way to video or speech.
Transcripts serve as reliable documentation, aiding in legal analysis, investigation, and compliance. Lawyers, investigators, and regulatory bodies can easily review, cross-reference, and quote specific sections of the transcript, streamlining the legal process.
In a call or contact centre, and sometimes in financial institutions, some interactions may be requested by law as part of an investigation. Ensuring that this data can be provided in a sufficient manner is important. This is also where the improved retrievability comes in, as the requested recordings may be in a vat of other data, and it can be searched for faster and more easily using a text version of the interaction.
Also, Freedom of Information (FoI) requests can be handled at a faster rate, reducing the likelihood of associated fines. According to The Data Protection Act in the UK, if an individual requests their information, it must be provided by the organisation. Ensuring that these requests can be dealt with in a timely manner is vital to avoiding legal penalties and maintaining compliance.
Training and Educational Resource Creation
Voice and video transcription have become indispensable tools in the realm of education and training. Transcripts of instructional videos or How-to guides can aid in the comprehension of operational training measures.
In corporate training settings, team or individual sessions can be transcribed, enabling employees to review and reinforce their learning at their own pace. This improves knowledge retention and also gives the business a bank of recordings to analyse employee performance or leverage when training new staff in the future.
Transcripts act as a valuable resource for any type of educational content creator, simplifying the process of repurposing and repackaging audio and video content. Training providers can refer to the written text, extract quotes, summarize main ideas, and structure content for articles, blog posts, scripts, or entire How-to guides. This approach enhances content accessibility and widens its reach across different platforms.
Multilingual Accessibility and Translation
Transcription services also facilitate language accessibility and translation, as text is easier to translate than speech or video. Furthermore, once a recording has been translated into text, automatic translation tools can quickly translate it into different languages, making content accessible to a global audience. This widens the useability of the training materials and allows for cross-region analysis in a central repository. This is particularly useful for international businesses operating in multicultural environments.
Accurately turning speech into text for good
The advantages of voice and video transcription for analysis are vast and transformative. From improved accessibility and searchability to enhanced data analysis and easier training material creation, transcription services are revolutionising how we leverage multimedia content in business.
By unlocking the power of voice and video through transcription, we can harness valuable insights that we might have missed otherwise, increase operational efficiency, and maximize the potential of this rich data.
As technology continues to evolve, transcription services will undoubtedly play a vital role in shaping the future of analysis and unlocking the hidden potential within audio and video recordings.
Whether you are capturing interactions over voice channels such as phone or radio, or through video, Liquid Voice enables you to accurately transcribe these interactions into text so that they can be shared, analysed, and actioned.
We utilise the leading natural language processing technologies to automate listening to conversations and to transcribe every word spoken. We are able to do this accurately across many different languages, local dialects and leverage dictionaries of industry-specific terminology.
